Keep Your Facebook Fans Engaged with Events!

If you have a business that hosts events - any events at all - you're doing yourself a huge disservice if you do not create Facebook events to support this. Facebook events are easy to set up and a great way to engage your fans and promote your business.

What to Create Events For:

• Sales
• Open houses
• Training events
• Parties
• Industry events
• Online events

Benefits of Creating Events: 

Mobile: 90% of Facebook users access the site via mobile (source). Oftentimes, mobile Facebook users have Facebook events linked up to their mobile calendar which will cause the events to show up on their daily agenda.

FOMO (fear of missing out): When users indicate they are "interested" in a Facebook events, their friends are notified via timeline. Additionally, users are notified when their friends are attending events nearby. This helps pique their interest about what's going on and who is attending the event.

Boosting: It's relatively inexpensive to boost an event to your Facebook fans, their friends or to a targeted market. Relatively inexpensive meaning just a few dollars a day can make a big impact.

Your Friends: When you create an event for your page, it's wise to invite your own personal friends who may be interested in attending. This is a quick and easy way to increase your event visibility and encourage more people to attend the event.

Creating events is easy! Click here to learn how or watch this short video:

Bonus tip: need a Facebook event cover image? Create one easily and for FREE at Canva!

Want to learn more about Facebook? Check out my book: 

Everything I've Learned About Facebook: A complete guide on how to create, strategize, manage and promote your Facebook page to increase customer base and brand awareness for any size business